Joe Rocket is coming to India
. I visited the store, which is under construction right now, and was impressed with the kit on display. While the final prices are not out yet, whatever indicative prices I heard, seemed on the ball. And if you're thinking jacket store, forget it. This is the real deal.
From a full race suit, motorcycle jackets, motorcycle pants, motorcycle gloves, lids (yes, JR now makes helmets too), motorcycle boots, the store has everything on sale. Prices start Rs 5,000 onwards, estimated. Final word within a day or two. There will also JR branded armour (including back protectors) and some JR motorcycle bags.
Further, the store is not just a kit store. They will also carry the KBC and Sparx helmet ranges. For those with bigger bikes, there will also be official exhausts, visor screens, crash bobbins, underlighters, tail tidies and other bits.
I know that big motocrycle kit brands like Alpinestars, Axo and so forth are already here. But here's the thing. I am not in a position to shell out Rs 10,000 or more for a jacket, or for that matter, Rs 5,000 for a glove. There's no denying the safety factor and all of that, but at the end of day, I'm still no rich enough to be a premium kit customer. I'm firmly VFM. The only luxury I will happily spring for are lids and boots.
At 10k a jacket kind of rates, I'd never be able to afford my dream R1, right? JR stuff is still a heck of a lot cheaper, of similar quality and style. The possibility that I could walk in to a store, swipe a card and walk away with a new pair of gloves, pants... without blowing up the credit card is just sweet. Stay tuned.
. I visited the store, which is under construction right now, and was impressed with the kit on display. While the final prices are not out yet, whatever indicative prices I heard, seemed on the ball. And if you're thinking jacket store, forget it. This is the real deal.From a full race suit, motorcycle jackets, motorcycle pants, motorcycle gloves, lids (yes, JR now makes helmets too), motorcycle boots, the store has everything on sale. Prices start Rs 5,000 onwards, estimated. Final word within a day or two. There will also JR branded armour (including back protectors) and some JR motorcycle bags.
Further, the store is not just a kit store. They will also carry the KBC and Sparx helmet ranges. For those with bigger bikes, there will also be official exhausts, visor screens, crash bobbins, underlighters, tail tidies and other bits.
I know that big motocrycle kit brands like Alpinestars, Axo and so forth are already here. But here's the thing. I am not in a position to shell out Rs 10,000 or more for a jacket, or for that matter, Rs 5,000 for a glove. There's no denying the safety factor and all of that, but at the end of day, I'm still no rich enough to be a premium kit customer. I'm firmly VFM. The only luxury I will happily spring for are lids and boots.
At 10k a jacket kind of rates, I'd never be able to afford my dream R1, right? JR stuff is still a heck of a lot cheaper, of similar quality and style. The possibility that I could walk in to a store, swipe a card and walk away with a new pair of gloves, pants... without blowing up the credit card is just sweet. Stay tuned.
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