Royal Enfield will support The International Expedition for Cancer Advocacy and Survivorship, aimed at spreading awareness on cancer in the remote areas of Ladakh. The expedition is being led by Capt Dr Ritu Biyani who has been actively involved in this arena for a long time.
To be held from the 11th of September to the 26th of September 2010, the event is a 15 day rally from Leh to Chandigarh. Cancer survivors, caregivers, healthcare professionals and all those who wish to support the cause and show solidarity are eligible to be part of the campaign. The expedition includes motorbike riders and pillions, four wheeler drivers and co-passengers, and fund raising for the foundation's ongoing projects.
The expedition aims to inculcate a positive attitude among people affected by cancer, and to generate peer support among participants by helping raise awareness through workshops. The main attraction of this entire programme is that the riders will cover Khardungla - the highest motorable road in the world.
Royal Enfield whole heartedly supports the cause and appreciates the courage and evident survivorship spirit. They will be providing motorcycles to the participants to make it easier to traverse the harsh terrain. The company organizes annual rides to this part of the country as part of its ride calendar and under the name of Himalayan Odyssey. Experienced riders and a backup mechanic from their staff will accompany the other riders, along with spares for technical support.
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