Friday, September 24, 2010

Royal Enfield’s South American Foray: Royal Enfield Colombia


Royal Enfield, once upon a time was a famed British brand. Then it set shop in India in 1955 to produce motorcycles primarily for the Indian armed and the police forces. While the British Royal Enfield factory at Redditch closed down, the Indian Royal Enfield plant at Tiruvottiyur, Chennai has never really looked back. 

Not many know that Royal Enfield exports it’s Bullet brand of motorcycles to 30 countries across the world. The latest in Royal Enfield’s international foray is the South American country of Colombia. 

Royal Enfield has established a distributor and a dealer at Colombia. It will sell the Royal Enfield C5 (Classic UCE500) anf the Royal Enfield G5(UCE 500) models initially in Colombia. This model portfolio will be ramped up in the future depending on sales.

For more details, check out the Colombian website of Royal Enfield: http://www.royalenfield.com.co/

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