Royal Enfield, which makes the popular Bullet motorcycles, is getting ready for a new ride – faster and more powerful.
With an aim to take on the legendary Harley Davidson, Royal Enfield is working on a twin-cylinder 750 cc and 1-litre engines for which conceptualization work is being carried out. The bikes may hit markets after 2013.
While it waits for that launch, a new and refreshed Thunderbird is in the offing. It also plans a new range of bikes on the Café Racer concept which will hit the market in two years. It has also not ruled out diesel two wheelers and the hunt is on for the right partners.
Royal Enfield is not willing to comment about any specific plans of the engine configuration but admits that, down the road, plans for bigger and faster bikes are being worked upon. The immediate focus, however, is to meet the existing demand.
Sources also say that while the decision on a second plant that can produce 150,000 units will be taken this quarter, the company is also contemplating assembling two wheelers at its plant in Jaipur, which has been shut.
“If the drawing board plans can be executed with perfection, its loyal customers will love every ride even more,” said Vaishali Jajoo, an auto analyst at Angel Broking.
The plan is to sell 70,000 units this fiscal which the company aims to touch 100,000 units by FY-12 but for those goals to be achieved setting up of a new plant at the earliest will be the key. Or else customers may move to other bigger motorcycles from Mahindra & Mahindra and others which will hit the market soon.
With an aim to take on the legendary Harley Davidson, Royal Enfield is working on a twin-cylinder 750 cc and 1-litre engines for which conceptualization work is being carried out. The bikes may hit markets after 2013.
While it waits for that launch, a new and refreshed Thunderbird is in the offing. It also plans a new range of bikes on the Café Racer concept which will hit the market in two years. It has also not ruled out diesel two wheelers and the hunt is on for the right partners.
Royal Enfield is not willing to comment about any specific plans of the engine configuration but admits that, down the road, plans for bigger and faster bikes are being worked upon. The immediate focus, however, is to meet the existing demand.
Sources also say that while the decision on a second plant that can produce 150,000 units will be taken this quarter, the company is also contemplating assembling two wheelers at its plant in Jaipur, which has been shut.
“If the drawing board plans can be executed with perfection, its loyal customers will love every ride even more,” said Vaishali Jajoo, an auto analyst at Angel Broking.
The plan is to sell 70,000 units this fiscal which the company aims to touch 100,000 units by FY-12 but for those goals to be achieved setting up of a new plant at the earliest will be the key. Or else customers may move to other bigger motorcycles from Mahindra & Mahindra and others which will hit the market soon.
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