Royal Enfield, a unit of Eicher Motors Ltd, today announced the launch of two leisure bikes.The bikes, Classic Chrome and Desert Storm, being limited edition products, would be available at select brand stores and dealerships across the country.
The Classic Chrome will be priced at Rs. 1, 50,659 (Ex-showroom Mumbai)
while the Desert Storm will cost Rs. 1, 43,967 (Ex-showroom Mumbai)
while the on road prices will be Rs. 1,65,400 and Rs. 1,58,200
respectively."When we launched the Classic in November 2009, we had
not imagined in our wildest dreams that this new product would
occupy almost 40 per cent of our total sales within a year of
its launch. During this time we have feverishly engaged
ourselves in burnishing this gem. The fruits of this labour
are now manifested in the Classic Chrome and Desert Storm,"
Royal Enfield CEO Venkatesh Padmanabhan told reporters here.
The Classic Chrome gets a fuel tank finished in chrome, wider mudguards
and an oval tool box. That said, the 500 cc twin-spark engine puts out
27.2 bhp of maximum power and 41.3 Nm of torque. The Chrome also sports a
leather finished seat which adds to the retro British bike feel.
The Desert Storm is finished in “sand” paint scheme and is sort of a
tribute to our soldiers who have protected the honor of our nation,
serving for the country in the harshest of environments. The major
difference between the two bikes is the unique paint job each one of
them sports.
The two new Classic 500 versions carry the same single spring saddle
seat and look identical to the old classic except for their colour
scheme. The ECU of the new bikes has also been revamped for smoother
power delivery. Among other notable changes are the wheel sizes of the
bikes that will now be 19-inch in the front while the rear maintains its
18-inch rim, but now sports a slightly wider profile of 120/80-18 in
place of the previous 110/90-18. Also, the front wheel mount on the fork
tube has been changed on both the bikes to accommodate the new larger
front wheel.
"Following the launch of Classic 350 & 500cc in
September 2009, we have been continuously equipping our
dealerships to take customer satisfaction to the next level.In 2011, we have added 15 dealerships and one brand store to
our existing network," he said."Our customers have been demanding the `Chrome' model
for quite some time now. Both Classic Chrome and Desert Storm
are meant to bring more thrills to the customer," said Royal
Enfield Senior Vice President, Sales & Marketing, Shaji Koshy.With its manufacturing base in Chennai, the company
offers a variety of models catering to the needs of the
traditional segments, the enthusiasts, the leisure bikers and
the urban youth.
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i love this.....but i am staying near seashore, so i doubt the longetivity of the chrome....
Posted on 7:42:00 AM
Love this machine
Posted on 7:42:00 AM
just keeping ma fingers crossed
Posted on 7:46:00 AM
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